Mixing marketing & Sales to grow your B2B business post covid-19 (with Tyler Kemp)

Join Andrei and our guest on today’s episode, Tyler Kemp, as they will be discussing effective strategies in meeting marketing and sales to grow your B2B business and sales, innovation in the sales technology space, and also about his FIRE formula that helped others scale their marketing. 

Tyler Kemp is the CEO of LeadRoll.co, a cutting-edge outbound sales agency that replaces SDRs and guarantees high-ticket sales appointments at scale. He's a sales and marketing powerhouse that's built multiple 7-figure businesses and has helped hundreds of high-ticket sales organizations light up their sales calendar like a Christmas tree. Currently, he works with small businesses, Influencers, and sales/service professionals. He's been helping start-ups, small business and personal brands strategize scaling and growth during quarantine, and he's teaching clients to dominate their brands right now.

 

Connect with Tyler:

LeadRoll.co: https://www.leadroll.co/ 

Linkedin: https://www.linkedin.com/in/tjkemp 

 

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro  

Andrei on Linkedin https://www.linkedin.com/in/andreitiu/ 

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu 

Marketiu on Twitter: https://twitter.com/marketiuagency 

Marketiu on Instagram: https://www.instagram.com/marketiuagency/ 

Email at hello@marketiu.ro

 

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Episode transcript:

 

Andrei Tiu  0:04  

 

Hello, everybody! This is Andrei, and you are on The Marketing Innovation Podcast Show. Today, our special guest is Tyler Kem, the CEO of LeadRoll.co, a cutting-edge outbound sales agency that replaces SDRs and guarantees high ticket sales appointments at scale. They will discuss effective strategies in meeting marketing and sales to grow your b2b business and sales and innovation in the sales technology space. Tyler is a pleasure to have you on the show. How are you? Let's roll!

 

Tyler Kemp  3:37  

 

 Andrei, thank you so much for having me. I think we're gonna have an action-packed podcast today, a lot of really good stuff to share. I'm pumped to dig into the current state of marketing to sales. If you're listening today, guys, you're probably affected by things like iOS 14, by changes in LinkedIn, their connect request, by Google's third party pixel changes or Facebook's retargeting limitations, all kinds of stuff going on right now, which makes this podcast episode important. Andrei, how would you prefer that we take this? 

 

Andrei Tiu  4:22  

 

 I think that we can start by giving people a bit more context around you, around the agency: how it came about and what you guys are doing at the moment. And then we can dive into the strategies and things that we were briefly discussing before the show that I think many of our listeners will hear about some of this stuff for the first time, which makes it exciting. And then also the actionable things that our audience as well as you know, their peers could do in scaling up their sales, marketing activity, the alignment, and overall boost business.

Tyler Kemp  4:57  

 

 Yeah, get it to grow. I'll give you a quick background on me. If you haven't heard of me or you don't know, kind of the stuff that I've got my hands in. I cut my teeth in sales two decades ago, probably in demand for about 10 years. Started my first business in my early 20s, after some youthful entrepreneurial stuff, and didn't make any money. I had run this little business for like three years and no real money. We made money, we scaled, we did stuff, but we didn't make real money. Having said that, I learned a lot. Took these learnings and went into the mortgage sector residential mortgages. I worked with a single loan officer, and he was originating the loans I was bringing in the business, and I applied a lot of what I learned about scaling, systems, about the true sales process. Together, we were doing 120 million in loan volume annually, growing 20% year over year. I went on from there to teach, and train several (about 20) Top Producing teams that were doing somewhere between 50 and 100 million to get to the next Echelon. From there, I went to become on the Marketing Advisory Board of a $16 billion company before the age of 30. I was in my mid-20s, and I was on a $16 billion companies advisory board. After that, I left that to go into startup space worked with a company, get from 60 grand a month to 200 grand a month, in eight months for x growth radical, really fast. And then launched what is Leadroll. At Leadroll, we specialize in high ticket businesses, were a multi-million dollar organization, and I've built several seven and eight-figure businesses at this point. What we do is: we book high ticket appointments guaranteed for sales teams, we take the place of an SDR and we light up sales teams’ calendars, like a Christmas tree. Now we do specifically work with companies that are either in the US or selling to the US trying to break into the US. If you're listening, you're like: "Holy crap, I gotta work with these guys.". We can best help you if you're trying to enter the US market. Otherwise, a lot of what I'm going to share with you is relevant no matter where you are. Now we've got hundreds of clients, and we are launching ever forward. The future is a little bit tumultuous for a lot of people. There's a lot of questionable things happening in terms of data privacy, in terms of platform changes, in terms of what can you do today to be successful. I think that the changes are targeting small businesses. They want small businesses to shrivel, how are you going to do demand if you don't get some of these things solved. If some of these changes are rendering Facebook ads, for many completely useless or rendering paid ads completely useless or outbound automation that they might have been tinkering with completely useless. Today, I think our time would be well spent to share how you, as a small-medium enterprise business, can solve these problems for yourself, and potentially thrive when your competitors are shrivelling up and dying.

 

Andrei Tiu  8:58  

 

 Let's take it from the umbrella view and talk about how you guys are working with your clients at the moment as an agency from the sales perspective. Here we can kind of debate how that might be or might not be different for the record, for people tuning in. We are a marketing agency as well. So, from the alignment of marketing and sales, mainly from this point, as a sort of external party that comes into the business and helps. Tyler, how are you guys doing it? How do you work with your clients, and what's the relationship there? And then I'd like to dive a bit more and in more detail into the innovation, in the tech space, sales technology, and touchpoints because I think those are insightful and can open eyes for other people. 

 

Tyler Kemp  9:51  

 

Completely. So, our relationship with the client is built on a very simple premise, which is that unless you are deep in the weeds, and unless you have a robust and thorough understanding of a successful sales process, it's going to be very hard to continue to iterate and drive actual results. I think that we've kind of taken our stand against some of the brand awareness mantra in favour of really focusing on sales activity that moves the needle, outbound sales, driving leads, making sure that leads are actually worked and nurtured effectively, things like that. When a client comes to us,  they've probably tried dozens of other agencies in the past that didn't yield the results. They caught into some hype, they thought: "Oh, I need to do this new thing, maybe I need to do a lot of social posting, maybe I need to do whatever.". They are a little disenchanted because they did it, they paid a bunch of money, and then no sales were generated. What they were told as well people know your brand more. So, when they work with us? They work with us because they want to drive revenue. We calculate the math with them. They might tell us: "Well, I want to add 5 million in revenue, in the next six to 12 months.", and we work backwards to figure out what exactly do we need to do to hit that number, in terms of outbound, selling, bringing their solution to market, identifying the prospects, doing all the magic stuff that we do, which we'll get to probably in a second. In the end, delivering massive net profit results to these businesses and allowing them to scale superduper fast. They can scale up, they can scale down way faster than they can scale their internal sales team, way faster than they can scale a team of SDRs. We get probably 10 times the result of that, if not dramatically more, with a fraction of the cost. 

 

Andrei Tiu  12:22  

 

So, before we go into the actual tactics and sales process, and the point that we were discussing just before, let's discuss a bit more about the decision-makers. As I mentioned before, we have several C-level people on the show, many of them maybe we're not yet thinking about going and breaking into the US. Maybe some are already there, but they don't know what's out there and how the US might be different from other markets. Can you tell us a bit about what's different? Why you guys are working primarily with the US so that people can understand what might be different in, what they should do locally if they're not from the US. 

 

Tyler Kemp  13:06  

 

Right. Why should you focus on that market? The first reason is that if you're a UK listener, if you are a listener in countries where you've got some very stringent privacy regulations like GDPR, you have to jump through a lot of hoops to try to figure out who the heck you're supposed to market to, and you have to jump through a lot of hoops to market to them. Now, those hoops are not insurmountable by any means. However, they limit your ability to scale compared to a little bit more liberal policy on b2b sales. There's a very small chance that the US whatever Institute's something like GDPR, and if they did, I doubt it would ever be effective to b2b. Right now there is a massive opportunity because a couple of things are happening. I mentioned at the start of the podcast that there are four particular updates that most all of you, if not all of you are going to feel. We feel it in the US, and those updates are as follows. The first is iOS 14 has given people the option to opt-out of being tracked with their ads. So, that means that someone doing Facebook ads, for example, would have just no analytics on these on their performance. It renders their ads essentially useless for targeting and other purposes as well. The second big update is LinkedIn. If you've been doing LinkedIn automation, and you're using tools out there. There's a lot of tools that do LinkedIn automation. If you're using that stuff, you've probably realized that you're not getting any results right now, and you're getting flagged for sending too many connection requests. LinkedIn is limited. The amount of connections you can send in a day is 100 connection requests a day. Now you can only send 100 in a week, and that's in the best-case scenario. In fact, not only that, I've seen folks limited to about seven, and I've got some team members, even who were just looking at too many profiles and got banned by LinkedIn just for looking at profiles manually, no automation whatsoever, on their profile. LinkedIn is coming down hard, and rendering a lot of that stuff, dead in the water, you can still do like open in mail. But I'm telling you now, that much of that world is about to just die a nasty death. And there's going to be a lot of unhappy banned people very soon if you don't get ahead of it. The next update is, of course, that Google Chrome is eliminating third-party pixels. So, they are consolidating data and making sure that other companies are not able to render other data. That's not Google's pixel stuff. The long and short of it is that it's going to render your ads which is also useless for many people. Finally, the Facebook updates. They used to allow you to track analytics around as many campaigns as you want, as many ad sets as you want, as many ads as you want. Now you're limited to, I believe it's five campaigns and five ad sets that you can track analytics for crazy nuts. Just this week, at least in this recording, they have reduced the timeframe of their pixel from six months to seven days. So, if you've been relying on retargeting, and you're saying: "Oh, I can place a pixel, and that person's in my custom audience, and for the 90 days, six months, and I can continue to advertise to them." that is gone. Seven days, you've got to retarget based on a pixel. All of these things, you better believe that advertisers are in trouble, you better believe small businesses are in trouble, that enterprise is in trouble. We have derived solutions to these problems, and we have the secret keys to the kingdom in the US market specifically, which makes it so that none of that stuff matters. So that is also why the US market is the place to go.

 

Andrei Tiu  18:40 

 

In marketing defence. Indeed, there have been some changes, and some of them were impactful, and we saw them across the board. From the insider’s perspective, some things are going to be relaunched, and Facebook, and Google, and all these guys are working very much towards being compliant, and actioning the data privacy policies and everything else, but also some things are going to be improving. Being a practitioner in this space and having clients from across the board. We saw some stability over the optical release was only last week, but changes have started to happen since the beginning of the year. Now things are starting to level down a bit more, but I would say that indeed salesmen in the enterprise and medium enterprise space are a very big component of growing a business. The way that we see them, for example, is complementary in the way that marketing will still be very important for branding and for driving relevant traffic, but sales are actually where you can have a personal contact from the first touch. There are some things that Tyler you guys have that are impressive. So, I would like to discuss these. But before we go into the nitty-gritty and sales technology I'd be very keen to go through your closer formula and the steps that you guys follow and advocate to deliver an effective sales result. 

 

Tyler Kemp  20:13  

 

The closure system is our trademarked sales methodology that basically, is what we follow is our thesis for outbound. It's boiled down into just a couple of steps. Every letter in the word CLOSER stands for something closer. The first one is to calculate the potential. What that means is that you really should never start a sales initiative, until you have a very firm grasp of the math. You need to understand that what your goal is, and what exactly you need to do to get to that goal, instead of just trying some marketing thing, throwing money at it, seeing if it gets you money, and hoping for the best. That's not good stewardship of cash. So, knowing your math from the start, is how you can help ensure a hyper profitable unit case on the back end. If you can take all of your data and run the math and you know your numbers and you know, your average statistical benchmarks to measure against, then you know what's possible. If you don't know those numbers, you're just playing a guessing game. The 'O' and the closure system is an omnichannel foundation. It means that your campaigns should be robust enough to reach people in multiple places at once, not just on LinkedIn, not just on email, not just maybe making phone calls, but trying to have a more holistic approach. The other side of this is that you need to have foundational elements in your business that are going to set you up for success. If you don't have these foundational elements, then you're building your campaign on the sand and it's going to the wind and the waves are going to come around and your house is going to sink. One of the main foundational things you need is to solve the spam box. If you don't solve for the spam box, then you are going to get blacklisted, and you are going to have deliverability in a cold email campaign. Every cold email is slowly dying a death, and if you don't know how to extend the life of that email, then you're in a really bad place. To do that, you've got to do a bunch of stuff on the back end, and we do go through it at lead role dot CEO in a presentation on our thesis step by step and what you need to have. But the long and short of it is that you have to know when you're in spam, you got to get yourself out of spam when you get there, you got to warm things up and have back and forth positive conversations to a degree that allows the platforms to understand that you are reputable. If you don't do that, your campaigns might as well not be doing anything at all. The 'S' is your scripts and personalization. So, you need to design your outbound campaigns and your sales messages around a very particular style. The way that you do normal email marketing is not the same as you do cold email marketing. The way that you do outbound is so different from the way that you might write inbound campaigns. The first step there is to write my messages in a way that's going to be relevant and impactful and lead somebody into a meeting when they don't know anything about me. That is a very hard thing to do unless you understand what needs to do. We just have more data than anyone else on how to do it, we learn from that and we make data-driven decisions on the campaign and now we're masters at it. The other thing there is: automation alone is just not enough. If you start automating and you just spray and pray to 1000s of people and you are not tailoring your message to them. You are going to have abysmal results typically, or standard results. Your standard results are an open rate of maybe 20% reply rate maybe,  1% normally, 2% if someone might be further along in that, and of those how many are positive (probably not many), how many books a call (probably not many), how much was your data total crap (probably a lot). Also, if you don't software deliverability, then still total crap. That's why people think cold email doesn't work. We typically see doing what we do somewhere around 0.05% spam rate, almost no spam. We usually see between 70 and 80%, open rate and between 30 and 50%, reply rate, and ice-cold markets with a very high positive reply rate and a very high booking rate. We're reaching out to 1000s of people a month when we're working with clients anyway. It's high volume and high quality. But you have to be hand touchpoints and handwriting, someone, a customized handwritten message, at least in the first line of your email. At least the first line needs to be just for them, and no one else. If you can do that, you can improve your results. The 'E' stands for execution and process mapping. Know what you're going to do, every step of the way, how you're going to handle positive replies, negative replies, neutral replies. How many times you're going to follow up? How many touchpoints you're going to have in total? If you get nonrespondents, if someone wants to book a call, and they don't book a call, what are you going to do about it? If they say they're going to book a call they don't show up. What are you going to do? What are you going to do? That's your process map. Knowing what you're going to have, and then executing on it with precision. Then finally, the 'R' stands for reporting and optimization. Everything needs to be reported. If it's anonymous, it's pretty much useless. You need to know what are the emails. What are phone numbers? What are their contact details? Did they reply to me? Was it a positive, negative or neutral reply? Did they book a call with I'm doing stuff in other platforms trying to tie that back in? Knowing all of your numbers, and using that data to optimize your campaign over time. Take six months, 12 months, build something that is masterfully crafted with data, leading the way to proper split tests, instead of just leaving something and never touching it for years. Those six steps are exactly what's necessary. For a high ticket business to justify a successful campaign and to execute a successful campaign in outbound and generate insane ROI on the back end.

 

Andrei Tiu  27:47  

 

Can we go a bit back to the execution bit? Step five.

 

Tyler Kemp  27:52  

 

 I forgot the lead list. I skipped 'L'. Let me say, the 'L' in the touchpoints and closure system stands for lead list development. The lead list simply means you can't, if you're relying on outdated, outdated data, you're buying cheap data sources. At one point, we tried that, and we send out emails to bad data, and we were having replies. People saying: "Yeah, I haven't used this email in two years, it was at a company from way long ago. You like, catch up, right?", and ineffective. You have to have really good high quality, accurate data. We're talking zoom info level and above. If you don't, then it's gonna suffer, your deliverability is going to suffer your response rates gonna suffer, you've got to have great leads, and it's also not enough to have firmographic leads, job title, company, size, revenue, industry. That stuff is okay, but you've got to hit 1000s of these people to find some interested and of those, some of them might be qualified to work with you. What you need is intent-based data. You need to know who's actively looking right now, for a solution like yours. Imagine the difference. If you could know the actual name, not the company level, not all intent data is created equal. So company-level intent is useless. You need to know the names, emails, the phone numbers of people actively looking for your solution. If you do this process to those people, instead of just the people who are matching some kind of firmographic filter here are 2 million people that have a CEO title. Then imagine how much more effective your campaigns would be and how much more effective your ad spend would be. 

Andrei Tiu  30:10  

 

Come back to these, because I want to talk about the technology beat, and I think here is the place where we'll discuss most of it. In terms of the execution, there are several people that maybe because they are not yet at that stage, where they can work with an agency to outsource the sales element of this and outbound lead generation, they might try to do it themselves or internally. Would you have some best practices, given the fact that more and more companies are using technology and sales technology to automate some of the things that they do and some inboxes might get cluttered, for example, for CEOs that might be targeted by such automated campaigns without the intent data that you mentioned just in bulk? Would you have some up-to-date best practices that people should implement, if they run an advanced strategy themselves, or internally such as: "How many times should they follow up on a sales or sale? How long should the follow-up sequence be in terms of time? 

 

Tyler Kemp  31:18  

 

It's more complicated than that, unfortunately, because doing sales is not typically cheap, right? First, you have to have a reasonably high ticket offer to justify a sales team. Now, if you're a solo practitioner, and it's just you, without a sales team. You are the business. Well, then obviously, you've got to figure out a lot of stuff, and you got to figure out how are you going to do any of this. The truth is that you can't alone, there is no way to do this right. All you can do is kind of take scrappy solutions and scrappy growth hacks and try to piece together the cheapest way to possibly get results, but then you're not going to get enough results, but you might burn more leads than you create. My advice to someone who is in that position, because connections on LinkedIn, as we said, they're done, you're not going to grow that way. You run the risk of getting banned, and they're very serious about that. The best thing you can do is if you're not in six-figure land yet, you need to hustle yourself to more sales, and you got to get yourself out of the service delivery, focus on getting the service delivery that you're doing more taken care of so you can focus on sales, and focus on it yourself when you get to six figures. Then invest in actually getting good data so that you can use it.  Think of it like this: I sell, I could sell and intent data for the US markets somewhere between $1 to $2, a contact. Margin, if you knew that information, how much are you spending to acquire a customer right now? I can guarantee it's more than frickin two bucks. Of course, it's gonna be more than that, because we sell it in batches. But the idea here is that you don't have to figure out how to become an enterprise with your scrappy solutions. You just have to get to the point where you have enough money to reinvest in yourself. If you can have a sales, another commission-only salesperson, or maybe you can afford to pay the salary of a salesperson, that's fine. Then they need what we do, but whether or not you've got that cadence of emails. It's all gonna depend on how you try to do it. Are you buying a cheap list of 100,000 emails from the 90s, that are completely outdated, and don't do you any good, and you try to email them, maybe you're gonna try to blast email them with a tool like MailChimp and get banned from the platform and it doesn't work and goes right to spam. It's gonna do you no good. You cannot hack your way to the top because the platforms are too sophisticated for that they're getting too sophisticated. You can't just use a Lem list and whatever the to try to automate cold emails because you're just burning leads. You buy cheap leads, you send them automation, you're going to burn your domain and you're going to end up on blacklists. It's going to screw you up. Even if you have a burner domain and you do this, you're just wasting a lot of time and effort to try to get results that you could have avoided if you just made a few phone calls to people. Make a few phone calls, do it manually until you can do it right. And once you can do it right, then you buy data and then you still do it manually. Imagine if you made 100 phone calls or sent 100 manual emails to people that were in the market, you think you're going to make a sale, much higher likelihood that you're going to do that. But if you work with us, we're going to send 2000 in a month to these people. Also, we're going to handwrite the messages, we're going to be on the channel, going to make sure that you've got immaculate deliverability. We're going to do the execution correctly, and we're going to report all of the stuff. You want you can afford to work with a company like us, and we're not cheap. People work with us when they have cash, and they're ready to get to that next level millions and millions of revenues what they want to drive. Like $100,000, who would not trade 100,000 for a million all day long? We would all do that, and that's just an example. That's not for the data that's for done for you. Someone wants data. I can sell you data for rates. It's still $1-$2 a contact, but you think to yourself: "What can I do with that data if I'm targeting the US, it's the US only.". Another thing I can do. Well, I don't want to jump the gun on you here, Andrei. If you want to talk about tech, I got some things to talk about there. But to the small business, my best advice is not to take shortcuts. One of the best pieces of advice I've got is to take the long road because it's faster.

 

Andrei Tiu  36:48  

 

Don't worry! I'm happy to drift away and to focus on the things that are important in our conversation and I think this one is. One thing that I wanted to maybe clarify with you right now because you mentioned it only for the US. As we have listeners from more areas of the world: Would, for example, somebody from Spain or France, who had the data that you own, be able to sell in the US without any issue using that data? Or does it fall into other regulations? As far as you know.

 

Tyler Kemp  37:20  

 

Yes, they could take our data and sell it to the United States. Let's talk about the data real quick. I know who's in the market for just about everything. I know who's b2c markets, who are buying health insurance. I know who's looking to buy real estate and who's shopping on Zillow, and Trulia, and realtor.com, and how is who's on those websites shopping around, and I know them by name. I can action them a week before they're sold on the Zillow marketplace. I get the data, get it fast. I know them by name, and I know that for a vast majority of people, and it's all legal. I purchase data from all kinds of sources, and then I validate the data through a very robust validation engine, it's checked manually by managed services, and they give us a nose on all the data. For context, we process 100 times more information in a day than Zoominfo does. I process 5 million behaviors a second in my data set. I believe Zoominfo has about 115 million contact records, we have 270 million contact records, about 170 to 200 million of those or have business emails. I've got about 100 million direct-dial phone numbers in my database. That's all data quality and size over here. But the other thing that I have is not an identity graph. That is what I mentioned is helping resolve this personal identity that we've developed over several decades. We've rolled up companies that have had different parts of these machines, and then we built an even better machine. It is decades ahead of anything else out there that I've ever seen. The other thing I can do is I can tell you 30 to 70% at the highest end of the personal identities of your website visitors if they're in the US. Let's just say we're talking to an enterprise company. Maybe they've got 2 million visitors on their website a month. How many of the names of those people do they know, if they're not clients, or they didn't fill out a form? The answer is zero, they know zero of the names. I don't care who you talk to, I network with fortune 100, fortune 500, fortune 1000, and they've kicked the can on this issue. They don't even want to solve, it's too complicated. They don't have all the pieces necessary to get it done. I can provide this level of intelligence to the market in a way that no one else ever has been able to do. And I can do it in an affordable fashion. Now, you'd have to figure out where you're going to invest your capital, but in the end, it's negligible. If I can give you information that's going to turn into revenue. If you're just starting, you're in six figures, you're good. Any less than that, it's gonna be really tough for you, and you need to be able to scale if you're just a one-man shop. Every time you get a sale, you got to work for five years on it. It's going to be a lot harder for you because you can't constantly take on new business. Those two elements have to be in place.

 

Andrei Tiu   

 

Super! I think most of our audience here is in the six figures, and above. I think that maybe we’re not aware of such opportunities. This might have been an eye-opener for you. Also, discussing the level of analysis that is possible in the US is fascinating, because we don't have that in Europe that much. And I think that it's a great opportunity there for somebody that wants to expand and they're looking for new ways of doing so I mean if you can sell in the US from UK or France or Germany.

 

Tyler Kemp   

 

 Advertising and outbound. That's it. You can do outbound, you can send emails the way that I just showed you with the closer system. You can take the data that we provide you to create lookalike audiences and continue to track forever. We can provide you emails and device ID numbers. So, you have that, you can continue to retarget, you can feed that info back into Facebook, back into Google, and all of the limitations of the privacy policy stuff going on right now and not your privacy. It's not about privacy. It's about the consolidation of power. They're consolidating power, they're not keeping you private. That's all they're doing. They're consolidating who has the information away from small business, but we can put that information back in your hands in a completely compliant way with regulation.

 

Andrei Tiu   

 

Great stuff. Guys, you have all the links in the description of this episode. Make sure to check them out! Tyler, I know we are getting close to the end of the show. So, trying to draw some action points here, because we discussed a lot, there was a lot of valuable information and actionable information. What would be your advice for somebody that maybe hasn't done a lot of outbound yet or has done some outbound, but maybe they are looking to increase their performance? Where would you say they should be looking at first, maybe you know, this week or the next?

 

Tyler Kemp   

 

Number one: my best advice to you is don't take shortcuts. It's gonna sabotage you in the end. You got to be careful about buying a bag of goods, don't go cheap. If you're bound by budget, then you have to just put your feet to the pavement and knock on doors. To make phone calls, do whatever you have to do to get to the point where you can invest in yourself. And don't buy the $100 shit. Like you need to invest in actionable stuff. If someone's looking to work with us, you can go to Leadroll.co, learn more about the closure system, even if you're going to do it yourself. I suggest watching these videos because we give away all of our best stuff. We just give it to you. You can take it. You can learn about how to do all of this effectively. And then, when you are ready to take growth seriously. If you want to start running better ads or you want to just do outbound, you can get access to our data. It doesn't exist elsewhere, so if you have that in hand, and no one else has it, and we're just bringing it to market, and not just trying to keep it all for ourselves at this point, then it's going to be a very unique opportunity. But I will say there is a sense of recency here, a sense of acting sooner rather than later. Because the more you wait, the more opportunities will go away. This is something that your competitors just don't have. If you can afford it, I suggest going to Leadroll.co, take a quiz, and we'll get you a price, figure out if we're a good fit for you, and vice versa. It could completely change your life.

 

Andrei Tiu   

 

Great stuff. Just as an indicator, this will differ a lot because of, its services and managed services. So this will be very dependent on a lot of criteria. But would you have a starting threshold for people to expect when they work with something like your agency?

 

Tyler Kemp   

 

Yes, we will work with you. There are two options: If you are looking for done for you, on outbound, you can only justify it if you can justify a sales team. Easy way to think about that. If I'm going to hire a BDR business about morale for SDR, then you should look at Leadroll instead. If your lifetime value of a customer is, say 10 to $15,000 or above that can be $1,000 paid over 15 months, could be any combination, then Leadroll will likely be profitable for you, but you have to be able to sell remote, large enough target market for us to find in market behaviors for these people. If you don't fit those criteria, let's just say you're a SaaS company or your eCommerce. Let's say you're listening to this right now and you're from Alibaba, then you want to talk to us because I can tell you who's all shopping for what across the United States. I can tell you who's looking for shoes. I got one guy and he's making $8 million a year with us using our data to sell vacuum parts. We tell him who's in-market looking for vacuum parts. It doesn't have to be complicated. That's the kind of nut stuff that we're talking about here. The low ticket can work as well on the data only or if you're particularly big - 100 million revenue and above, then there are other things that we can do for you that would blow your mind.

 

Andrei Tiu  

 

So this was falling not in the done for you, but if you just need aggregate data.

 

Tyler Kemp  

 

Yes. We actually can do done for you with the enterprise as well at a different level. But there's so much you can do with that data. Let's say you've got hundreds of 1000s of clients, and you want to know who's about to churn and go with a competitor. I can tell you that because I know who's looking at their websites.

 

Andrei Tiu  

 

The personal name and email address.

Tyler Kemp   

 

And phone number and everything. You can get in front of that reduce your churn, save yourself millions and millions of revenue. Just because you knew who was looking, I guess it's the best business intelligence out there. You won't find anything like it.

 

Andrei Tiu   

 

Great stuff. Tyler, this was very insightful. Also, I got to find out some new stuff in terms of the technology out there. And I'll be sure to keep in touch. I think there are a couple of cases that we might be able to work together as well off the show. Guys tuning in, I'm sure we found a lot of new information insight into this. Make sure to check Tyler's website as well. We'll have a link to your profile Tyler as well, in case some people want to personally reach out to you maybe for business or partnerships. I know we have a couple of companies here and a company representative that you guys would be a great solution for them. And yeah, until next time, guys, thank you for tuning in. Thank you for listening. Tyler, thank you for being on the show. Have an amazing day, and looking forward to speaking soon!

 

Tyler Kemp   

Thanks, Andrei. Thanks, guys. Thank you.