B2B Marketing Lessons for SaaS Start-ups [with Alan Gleeson]

Are you a Marketing leader working in the B2B SaaS / Tech space, and are keen to ramp up you Inbound Marketing / Acquisition performance? On today's episode, Alan Gleeson joins us on the show as one of the most recognised B2B SaaS Marketing Strategy Consultants in the UK, diving deep into the subject. 

 

Andrei and Alan will be discussing the importance of having a spot-on strategic direction to Digital Marketing in the SaaS space, Aligning Marketing & Sales, Marketing Tracking & setting the right KPI's - as well as tech stack favourites.

 

Alan is one of the most recognised B2B SaaS Marketing Consultants / CMO's in the UK, Founder of the Digital Marketing Consulting firm "Work With Agility".

 

Alan started his career in financial services, joining Barclays on their graduate programme. On completion he spent some time at Freeserve, then one of the poster boys for the ‘dot com’ boom. He joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.

 

In the recent years, Alan has worked for a number of leading SaaS startups, in a mix of full time and consultancy engagements, supporting their scale-up and / or helping them build strong Marketing departments in preparation for funding or acquisition. Some of the companies he has been working with include Endimo.com; Akroo; Xpenditure.com; Cognism or Kleevar.

 

Alan is based in London, is a patron member of the Irish International Business Network, and coaches at Ealing Trailfinders Rugby Club in his spare time.

 

He has an MBA from University of Oxford, and an MSc from University College Cork, Ireland.

Listen to the episode on your favourite platform:

▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

 

Connect with Alan:

 

https://www.linkedin.com/in/alangleeson/

https://www.workwithagility.com/blog/create-great-content

https://medium.com/@alangleeson/has-your-saas-startup-achieved-product-market-fit-fb708b3e0604

https://exposureninja.com/review-upgrade/

https://tomtunguz.com/most-frequent-mishire/

https://app.growthmentor.com/alan-gleeson

https://www.workwithagility.com/

 

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Marketiu on Instagram: https://www.instagram.com/marketiuagency/